Headline speaker: Louis Rosenfeld
Rosenfeld Media

About

Lou Rosenfeld has been instrumental in helping establish the fields of information architecture and user experience, and in articulating the role and value of librarianship within those fields. Lou is co-author of Information Architecture for the World Wide Web (O’Reilly; 4th edition, 2016) and Search Analytics for Your Site (Rosenfeld Media, 2011), co-founder of the Information Architecture Institute and the Information Architecture Summit and Enterprise UX conferences, and a former columnist for Internet World, CIO, and Web Review magazines.

Lou founded the ground-breaking information architecture consultancy Argus Associates in the early 1990s. As an independent consultant, he has helped a variety of large and highly-political enterprises make their information more findable, including Caterpillar, PayPal, Ford, AT&T, the Centers for Disease Control, Accenture, and the NCAA. Lou now manages Rosenfeld Media, which publishes some of the best-loved books in user experience, produces UX events, and equips UX teams with coaching and training. Follow Lou @louisrosenfeld 

Talk Details

Beyond User Research

It's taken very many years, but user research capabilities are finally becoming accepted as a must-have by large organisations that are striving to produce better products and services. So user researchers should take a well-deserved bow!

But only one. Because each type of user research remains narrow in focus, full of biases, and disconnected from other kinds of research. Most organisations are therefore overpaying for a disjointed, uncoordinated dog's breakfast of data that chronically under-delivers. 

Lou Rosenfeld, co-author of Information Architecture and founder of Rosenfeld Media, wants us to tear down the walls between user research practices. He'll suggest ways to create conditions for research synthesis that lead to the insights that truly great products require.