Aline Baeck
Head of Design; Capital One, UK

About

Aline Baeck has practiced design for over 20 years. She is currently Head of Design for Capital One, UK. Her previous positions include Design Lead for the Global Product Experience Group at eBay, Head of Design at Causata, a big-data software startup in London, and Innovation Leader at Intuit.

She has applied her passion for design to industries such as national defense (SRI, International), information systems (Dialog Information Services), medical devices (Acuson), telecommunications (Nortel), b2b internet software (Centegy), and small business solutions (Intuit). She received her Master’s degree from Stanford University and has several patents. Her latest publication is a chapter on design thinking in UX Best Practices: How to Achieve More Impact with User Experience.

Talk Details

Design Thinking: A Designer’s Best Friend?

Design thinking continues to inspire articles, specialist consulting, and startup investments, but it is often independent from in-house design teams.  What happens when designers do the design thinking themselves?

In this session, hear how designers have co-opted design thinking to enhance their influence, increase their value, and help their projects and businesses succeed.